Media Buying is one of the most crucial aspects of an advertising campaign. The primary focus of any campaign is to reach potential prospects, after which comes the conversion part. To reach the right kind of prospects, you need to target the right focus group through the right medium, and we at releaseMyAd help you in negotiating the best rates for your campaign in Kolkata.

An advertising campaign is launched keeping in mind either one of the following objectives - Branding, Brand Awareness or Sales.

Branding - Branding involves establishment of a brand, and usually a large scale campaign on as many possible relevant platforms as your budget can accommodate. You can choose from 9 of Kolkata’s glitziest multiplexes and over 10 popular radio stations to establish your brand.

Brand Awareness - Brand Awareness is all about re-imprinting your brand’s image and name to your customers. This is fairly more economical and can be carried on in just one relevant medium. You can choose from up to 13 of Kolkata’s most read newspapers to launch your campaign.

Sales - Sales campaigns cannot generally be categorized by expanse, and depend on the product/service and the enterprise who are advertising. You can advertise on the any of the aforementioned media devices and maybe also look into internet advertising for a pure sales-driven campaign. The teenage to young adult demographic is becoming largely internet savvy, so it would make sense for one to harness the internet to advertise to this demographic.